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A Case Against Agreeable AI: Positioning a Challenger LLM
A competitive analysis locating whitespace in an oversaturated AI Market
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Evaluation of Starbucks’ ‘Hello Again’ Campaign across Reach and the Customer Journey
Four-phase primary research evaluating the effectiveness of Anomaly's first major campaign for Starbucks, starting with exploratory interviews and ending with a national survey
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Redefining Pinterest’s Core Promise
A brand repositioning defined through Pinterest's core promise, product reality, competitive landscape, and shifting user desires.